*PRWeek*, the global publication specializing in public relations and communications, has named Ibrahim Al-Mutawa—President and Co-founder of Jamar Public Relations—to its list of the most influential PR and communications leaders in the Middle East for 2025. This marks the third consecutive year that Al-Mutawa has been included in the annual list, which highlights industry pioneers in the region who are shaping the future of the communications sector.
“This recognition reflects the collective effort of our team at Jamar and the trust our clients place in us,” said Al-Mutawa. “We remain focused on developing effective and authentic communication strategies that are firmly rooted in our understanding of the local context.”
Founded in Riyadh in 2021, Jamar Public Relations has distinguished itself through a strategic approach that combines deep insight into local cultural nuances with international best practices and standards. In just four years, the firm has established itself as one of the leading public relations agencies in the Kingdom of Saudi Arabia.
Jamar’s client portfolio includes three of the largest companies listed on the Saudi Stock Exchange: Flynas, a world-leading low-cost carrier and the first of its kind in the Middle East; Al Rajhi Bank, the region’s largest bank by market capitalization; and Taiba, a leader in the Kingdom’s hospitality and real estate sectors. The firm also provides services to a wide range of government and private-sector entities across the technology, finance, real estate, energy, media, and entertainment industries. Jumar is the Saudi partner of PROI, the largest and most significant global alliance of independent communications agencies, comprising 90 public relations firms operating in 165 cities across 60 countries.